I build where creativity,
business and AI meet.

I'm Lennar, and I've spent my whole career moving between creativity, business and technology. I started out in film and motion design/VFX, with courses and training in London, South Africa and Berlin, working with programs like Premiere Pro, Lightroom, After Effects and Cinema 4D. It was also there, during my first freelance jobs, that I came into contact with entrepreneurship and the business side of tech rather than the creative side. Because of those first entrepreneurial steps I decided to change course. Through a bachelor's in Commercial Economics in Rotterdam and a master's in Entrepreneurship in Amsterdam (VU/UvA), my interest shifted to the business side of technology: how data and automation make decisions smarter and more efficient.

These threads come together in my own work as a freelancer with Lenffect and Fluid Marketing, where I use AI every day to automate real workflows and to learn, from lead generation to analysing campaigns. I'm not a trained programmer, but I'm always curious, pick up new technology quickly, start building and experimenting right away, and can explain clearly what it does. I prefer to learn by doing: lately I taught myself Figma, for example, and I'm now building my first simple design system.

I get energy from learning new things, experimenting and trying things out right away. I'm always looking for the combination of creativity, data and AI to build things people actually use, and I like working with people who want to put something out there. To be honest, I'm not a specialist in one thing. But I know enough about a lot of things to do them well: marketing, automation, (website) design and photography and videography.

For you, that means one point of contact instead of five. I think along, pick it up and keep you posted. People often tell me it's simply nice to work with me, and I do my best to keep it that way.